Hacienda Iluminada · Maricao, Puerto Rico
Less than 1% of coffee shops in the world own a farm. We do.
Started in 2014 growing & roasting coffee with love at our farm, Hacienda Iluminada.
From our farm to your cup
-
Maricao, PR
Grown & handpicked at 3,000 ft
-
Hacienda Iluminada
Honey-processed & sun-dried
-
Roastery
Roasted fresh, in small batches
-
Your cup
Shipped the week it's roasted
We are farmers. We are roasters. We are baristas. We are caffeinated humans that support a from-farm-to-cup coffee experience.
It started on one coffee farm — Hacienda Iluminada, our own farm — growing, processing and roasting specialty coffee at 3,000 feet in the mountains of Maricao, Puerto Rico.
-
2014
We start farming our own land at Hacienda Iluminada, 3,000 ft up in Maricao.
-
2016
First café opens. The coffee on the bar is the coffee on the farm.
-
2019
New York City. Born in Maricao, raised in NYC.
-
2024
Thirty-plus cafés across New York, New Jersey, Texas, Puerto Rico and Mexico City.
-
2026
#3 Best Coffee Shop in New York City and #1 in Puerto Rico — The World's 100 Best Coffee Shops, 2026.
We love coffee because to us, it's an excuse to connect with amazing humans. Coffee is energy. It is the beginning of ideas, of friendships, of movements.
We are a Puerto Rican coffee company. Born in Maricao, Puerto Rico. Raised in New York City.

Our mantras
“To impact the life of the caffeinated humans around the brand: happy, healthy, caffeinated.”
“Doing what's right for our communities & our planet.”
“We grow it and you enjoy it.”
“A place where we dream, create & inspire.”
From the cafés
Caffeinated humans of everywhere.

NuevaYOL, out in the city

Caffeinated Humans of NYC

Peaberry sorting, Maricao

Why humans keep choosing 787
- 1.We plant our own coffee trees using sustainable methods
- 2.We use environment-friendly fertilizers and pesticides
- 3.Machete time… we avoid weed killers
- 4.We have a sustainable agriculture program
- 5.We are reforesting our farm to become 100% agroforestry
- 6.We are endorsed by USDA and FDA
- 7.We pay above-industry wages to our farm team
- 8.One bag, one tree — every bag plants a coffee tree
- 9.Farm to cup: no middlemen, full traceability
- 10.We are proudly Puerto Rican, born in Maricao















